Did L'Oréal buy NYX Cosmetics?

In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount.

What does Nyx stand for?

NYX Professional Makeup ( / nɪks /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night.

Who is NYX Professional Makeup?

Proud Artistry for All. We are NYX Professional Makeup. The NYX professionals write new rules and leave their mark on the city. Self taught and self made, they are empowered innovators.

Where are NYX products sold?

[third-party source needed] NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website. Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents.